Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China

The present study is based on the theoretical framework of protective action decision model. This study aims to explain the relationship among the risk knowledge, product knowledge, risk perception, and brand benefits and the consumers’ purchase intentions of a specific air purifier compared with al...

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Bibliographic Details
Main Authors: Wu, X., Hu, X., Qi, W., Marinova, Dora, Shi, X.
Format: Journal Article
Published: 2018
Online Access:http://hdl.handle.net/20.500.11937/66421

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