Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China
The present study is based on the theoretical framework of protective action decision model. This study aims to explain the relationship among the risk knowledge, product knowledge, risk perception, and brand benefits and the consumers’ purchase intentions of a specific air purifier compared with al...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/66421 |