Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China
The present study is based on the theoretical framework of protective action decision model. This study aims to explain the relationship among the risk knowledge, product knowledge, risk perception, and brand benefits and the consumers’ purchase intentions of a specific air purifier compared with al...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/66421 |
| _version_ | 1848761317309022208 |
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| author | Wu, X. Hu, X. Qi, W. Marinova, Dora Shi, X. |
| author_facet | Wu, X. Hu, X. Qi, W. Marinova, Dora Shi, X. |
| author_sort | Wu, X. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The present study is based on the theoretical framework of protective action decision model. This study aims to explain the relationship among the risk knowledge, product knowledge, risk perception, and brand benefits and the consumers’ purchase intentions of a specific air purifier compared with alternative brands. The research context is city smog. Results show that consumers’ risk knowledge and product knowledge significantly affect their purchase of an air purifier brand as well as play a considerable role in predicting their risk perception and in foreseeing their purchase intentions under the influence of the manufacturer's advertising strategies. Furthermore, consumers’ risk perception is a critical psychological factor that has a significantly positive influence on brand's experiential benefits, instead of functional and symbolic benefits. In particular, when comparing with brand's functional and symbolic benefits, the brand's experiential benefits is more attractive to consumers and has a stronger effect on consumers’ air purifier purchase intentions in the context of city smog. |
| first_indexed | 2025-11-14T10:29:45Z |
| format | Journal Article |
| id | curtin-20.500.11937-66421 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:29:45Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-664212020-06-15T02:02:59Z Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China Wu, X. Hu, X. Qi, W. Marinova, Dora Shi, X. The present study is based on the theoretical framework of protective action decision model. This study aims to explain the relationship among the risk knowledge, product knowledge, risk perception, and brand benefits and the consumers’ purchase intentions of a specific air purifier compared with alternative brands. The research context is city smog. Results show that consumers’ risk knowledge and product knowledge significantly affect their purchase of an air purifier brand as well as play a considerable role in predicting their risk perception and in foreseeing their purchase intentions under the influence of the manufacturer's advertising strategies. Furthermore, consumers’ risk perception is a critical psychological factor that has a significantly positive influence on brand's experiential benefits, instead of functional and symbolic benefits. In particular, when comparing with brand's functional and symbolic benefits, the brand's experiential benefits is more attractive to consumers and has a stronger effect on consumers’ air purifier purchase intentions in the context of city smog. 2018 Journal Article http://hdl.handle.net/20.500.11937/66421 10.1080/10807039.2018.1432340 restricted |
| spellingShingle | Wu, X. Hu, X. Qi, W. Marinova, Dora Shi, X. Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China |
| title | Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China |
| title_full | Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China |
| title_fullStr | Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China |
| title_full_unstemmed | Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China |
| title_short | Risk knowledge, product knowledge, and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China |
| title_sort | risk knowledge, product knowledge, and brand benefits for purchase intentions: experiences with air purifiers against city smog in china |
| url | http://hdl.handle.net/20.500.11937/66421 |