Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia

Airbnb is the most prominent example of novel peer-to-peer networks in tourism. This new form of accommodation provision may alter demand structures in tourism destinations and has led to uncertainty amongst established accommodation providers and destination marketers. To gain a better understandin...

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Main Authors: Volgger, Michael, Pforr, Christof, Stawinoga, A., Taplin, Ross, Matthews, S.
Format: Journal Article
Published: Centre for Tourism Research and Development 2018
Online Access:http://hdl.handle.net/20.500.11937/66375
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author Volgger, Michael
Pforr, Christof
Stawinoga, A.
Taplin, Ross
Matthews, S.
author_facet Volgger, Michael
Pforr, Christof
Stawinoga, A.
Taplin, Ross
Matthews, S.
author_sort Volgger, Michael
building Curtin Institutional Repository
collection Online Access
description Airbnb is the most prominent example of novel peer-to-peer networks in tourism. This new form of accommodation provision may alter demand structures in tourism destinations and has led to uncertainty amongst established accommodation providers and destination marketers. To gain a better understanding of Airbnb adopters, this paper systematically compares actual travel behaviour of Airbnb users in a specific destination with that of visitors staying in traditional accommodation. Due to this controlled comparison, the paper is the first one to offer a robust comparative profiling of Airbnb users. The analysis is based on a logistic regression of data from the standardised International Visitor Survey for 2015 in Western Australia. Results indicate that Airbnb users in Western Australia differ from visitors staying in traditional accommodation, but that it might be wrong to conceive Airbnb adopters to be ‘alternative tourists’ beyond the mainstream.
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T10:29:35Z
publishDate 2018
publisher Centre for Tourism Research and Development
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spelling curtin-20.500.11937-663752024-05-21T03:07:44Z Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia Volgger, Michael Pforr, Christof Stawinoga, A. Taplin, Ross Matthews, S. Airbnb is the most prominent example of novel peer-to-peer networks in tourism. This new form of accommodation provision may alter demand structures in tourism destinations and has led to uncertainty amongst established accommodation providers and destination marketers. To gain a better understanding of Airbnb adopters, this paper systematically compares actual travel behaviour of Airbnb users in a specific destination with that of visitors staying in traditional accommodation. Due to this controlled comparison, the paper is the first one to offer a robust comparative profiling of Airbnb users. The analysis is based on a logistic regression of data from the standardised International Visitor Survey for 2015 in Western Australia. Results indicate that Airbnb users in Western Australia differ from visitors staying in traditional accommodation, but that it might be wrong to conceive Airbnb adopters to be ‘alternative tourists’ beyond the mainstream. 2018 Journal Article http://hdl.handle.net/20.500.11937/66375 10.1080/02508281.2018.1443052 Centre for Tourism Research and Development fulltext
spellingShingle Volgger, Michael
Pforr, Christof
Stawinoga, A.
Taplin, Ross
Matthews, S.
Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia
title Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia
title_full Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia
title_fullStr Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia
title_full_unstemmed Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia
title_short Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia
title_sort who adopts the airbnb innovation? an analysis of international visitors to western australia
url http://hdl.handle.net/20.500.11937/66375