Alcohol marketing on YouTube: Exploratory analysis of content adaptation to enhance user engagement in different national contexts

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Alcohol marketing on YouTube: Exploratory analysis of content adaptation to enhance user engagement in different national contexts

© 2018 The Author(s). Background: We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear to be any academic work on online exposure to alcohol marketing via social media in India, and most of the limited researc...

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Bibliographic Details
Main Authors:	Gupta, H., Lam, Tina, Pettigrew, Simone, Tait, Robert
Format:	Journal Article
Published:	BioMed Central Ltd 2018
Online Access:	http://hdl.handle.net/20.500.11937/65825

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