Do target and non-target ethnic group adolescents process advertisements differently?

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Do target and non-target ethnic group adolescents process advertisements differently?

Research on ethnic advertisements has identified attitudinal differences between target and non-target groups. However, investigators have largely failed to explain the reasons behind these differences. Accordingly, this study examines the process by which target and non-target group adolescents bui...

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Bibliographic Details
Main Authors:	Butt, Mohsin, de Run, E.
Format:	Journal Article
Published:	Elsevier 2011
Online Access:	http://hdl.handle.net/20.500.11937/6519

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