Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue
This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue and...
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| Format: | Journal Article |
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John Wiley & Sons
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/6431 |
| _version_ | 1848745074225053696 |
|---|---|
| author | Woodside, Arch |
| author_facet | Woodside, Arch |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue and to Rajan Nataraajan. |
| first_indexed | 2025-11-14T06:11:34Z |
| format | Journal Article |
| id | curtin-20.500.11937-6431 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:11:34Z |
| publishDate | 2010 |
| publisher | John Wiley & Sons |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-64312017-09-13T14:41:38Z Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue Woodside, Arch This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue and to Rajan Nataraajan. 2010 Journal Article http://hdl.handle.net/20.500.11937/6431 10.1002/mar.20342 John Wiley & Sons restricted |
| spellingShingle | Woodside, Arch Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue |
| title | Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue |
| title_full | Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue |
| title_fullStr | Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue |
| title_full_unstemmed | Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue |
| title_short | Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue |
| title_sort | brand-consumer storytelling theory and research: introduction to a psychology & marketing special issue |
| url | http://hdl.handle.net/20.500.11937/6431 |