Case-based causal mapping of bad and good decisions

Copyright © 2016 by Emerald Group Publishing Limited.This chapter applies Axelrod's (1976) and Huff's (Huff, A. S. (1990). Mapping strategic thought. In A. S. Huff (Ed.), Mapping strategic thought (pp. 88-115). Chichester: Wiley; Jenkins & Huff, 2002) approach to mapping strategic thou...

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Main Author: Woodside, Arch
Format: Book Chapter
Published: 2016
Online Access:http://hdl.handle.net/20.500.11937/63493
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author Woodside, Arch
author_facet Woodside, Arch
author_sort Woodside, Arch
building Curtin Institutional Repository
collection Online Access
description Copyright © 2016 by Emerald Group Publishing Limited.This chapter applies Axelrod's (1976) and Huff's (Huff, A. S. (1990). Mapping strategic thought. In A. S. Huff (Ed.), Mapping strategic thought (pp. 88-115). Chichester: Wiley; Jenkins & Huff, 2002) approach to mapping strategic thought (causal mapping) to (1) categorize how manufacturers of new fast moving consumer goods (FMCGs) may respond to environmental feedback to their decisions and (2) assess the effectiveness of alternative implemented decisions in assisting organizational growth. The manufacturing of new FMCGs requires timely product modifications in the assumptions of entrepreneur thinking in response to environmental responses/non-responses to decisions/actions of the manufacturing enterprise. A detailed example of causal mapping analysis is presented for a manufacturing entrepreneurial case study; the example covers processes linking events, decisions, and activities in business start-up, growth, and failure of the enterprise. The chapter closes by suggesting that causal mapping analysis is a valuable tool for advancing theory construction from case study research. The chapter provides a research plan for future reports applying causal mapping in retailing entrepreneur studies.
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spelling curtin-20.500.11937-634932018-02-06T07:38:54Z Case-based causal mapping of bad and good decisions Woodside, Arch Copyright © 2016 by Emerald Group Publishing Limited.This chapter applies Axelrod's (1976) and Huff's (Huff, A. S. (1990). Mapping strategic thought. In A. S. Huff (Ed.), Mapping strategic thought (pp. 88-115). Chichester: Wiley; Jenkins & Huff, 2002) approach to mapping strategic thought (causal mapping) to (1) categorize how manufacturers of new fast moving consumer goods (FMCGs) may respond to environmental feedback to their decisions and (2) assess the effectiveness of alternative implemented decisions in assisting organizational growth. The manufacturing of new FMCGs requires timely product modifications in the assumptions of entrepreneur thinking in response to environmental responses/non-responses to decisions/actions of the manufacturing enterprise. A detailed example of causal mapping analysis is presented for a manufacturing entrepreneurial case study; the example covers processes linking events, decisions, and activities in business start-up, growth, and failure of the enterprise. The chapter closes by suggesting that causal mapping analysis is a valuable tool for advancing theory construction from case study research. The chapter provides a research plan for future reports applying causal mapping in retailing entrepreneur studies. 2016 Book Chapter http://hdl.handle.net/20.500.11937/63493 10.1108/S1069-096420160000024001 restricted
spellingShingle Woodside, Arch
Case-based causal mapping of bad and good decisions
title Case-based causal mapping of bad and good decisions
title_full Case-based causal mapping of bad and good decisions
title_fullStr Case-based causal mapping of bad and good decisions
title_full_unstemmed Case-based causal mapping of bad and good decisions
title_short Case-based causal mapping of bad and good decisions
title_sort case-based causal mapping of bad and good decisions
url http://hdl.handle.net/20.500.11937/63493