The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness
© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to investigate the impact of social media marketing activities on brand loyalty, value consciousness and brand consciousness. Design/methodology/approach: A self-administered questionnaire was developed and administered to...
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| Format: | Journal Article |
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Emerald Group Publishing
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/63277 |
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