Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation
The aim of this study is to investigate the factors that determine the local people of Sabah (also known as Sabahan) bank customers' intention to use mobile banking. This study extends the applicability of the Technology Acceptance Model (TAM) to mobile banking and includes 'perceived cred...
| Main Authors: | , , , |
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| Format: | Journal Article |
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ARRAY Development
2011
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| Online Access: | http://www.arraydev.com/commerce/JIBC/2012-04/Hanudin_acceptedv02.pdf http://hdl.handle.net/20.500.11937/62783 |
| _version_ | 1848760915619479552 |
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| author | Hanudin, A. Rostinah, S. Masmurniwati, M. Baba, Ricardo |
| author_facet | Hanudin, A. Rostinah, S. Masmurniwati, M. Baba, Ricardo |
| author_sort | Hanudin, A. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The aim of this study is to investigate the factors that determine the local people of Sabah (also known as Sabahan) bank customers' intention to use mobile banking. This study extends the applicability of the Technology Acceptance Model (TAM) to mobile banking and includes 'perceived credibility', 'perceived enjoyment' and 'perceived selfefficacy', in addition to 'perceived usefulness' and 'perceived ease of use'. The results indicate that perceived credibility, perceived enjoyment and perceived self-efficacy are important determinants to predicting the intentions of Malaysia's customers' to use mobile banking. However, perceived usefulness and perceived ease of use are not that of importance in predicting the intentions of the local customers to use mobile banking. The study contains a sample of local people of Sabah, in Eastern-Malaysia, and a limited number of measures in the model. Nonetheless, it provides new insight into factors affecting mobile banking use among local people in Sabah, a Malaysia's state. The results also provide general guidelines to banking institutions to better planning of mobile banking services as their future gadget of banking channel. |
| first_indexed | 2025-11-14T10:23:22Z |
| format | Journal Article |
| id | curtin-20.500.11937-62783 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:23:22Z |
| publishDate | 2011 |
| publisher | ARRAY Development |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-627832018-02-01T05:25:34Z Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation Hanudin, A. Rostinah, S. Masmurniwati, M. Baba, Ricardo Eastern-Malaysia Mobile banking Consumer Malaysia Financial - transactions Technology acceptance model The aim of this study is to investigate the factors that determine the local people of Sabah (also known as Sabahan) bank customers' intention to use mobile banking. This study extends the applicability of the Technology Acceptance Model (TAM) to mobile banking and includes 'perceived credibility', 'perceived enjoyment' and 'perceived selfefficacy', in addition to 'perceived usefulness' and 'perceived ease of use'. The results indicate that perceived credibility, perceived enjoyment and perceived self-efficacy are important determinants to predicting the intentions of Malaysia's customers' to use mobile banking. However, perceived usefulness and perceived ease of use are not that of importance in predicting the intentions of the local customers to use mobile banking. The study contains a sample of local people of Sabah, in Eastern-Malaysia, and a limited number of measures in the model. Nonetheless, it provides new insight into factors affecting mobile banking use among local people in Sabah, a Malaysia's state. The results also provide general guidelines to banking institutions to better planning of mobile banking services as their future gadget of banking channel. 2011 Journal Article http://hdl.handle.net/20.500.11937/62783 http://www.arraydev.com/commerce/JIBC/2012-04/Hanudin_acceptedv02.pdf ARRAY Development restricted |
| spellingShingle | Eastern-Malaysia Mobile banking Consumer Malaysia Financial - transactions Technology acceptance model Hanudin, A. Rostinah, S. Masmurniwati, M. Baba, Ricardo Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation |
| title | Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation |
| title_full | Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation |
| title_fullStr | Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation |
| title_full_unstemmed | Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation |
| title_short | Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation |
| title_sort | receptiveness of mobile banking by malaysian local consumers in sabah: an empirical investigation |
| topic | Eastern-Malaysia Mobile banking Consumer Malaysia Financial - transactions Technology acceptance model |
| url | http://www.arraydev.com/commerce/JIBC/2012-04/Hanudin_acceptedv02.pdf http://hdl.handle.net/20.500.11937/62783 |