APA (7th ed.) Citation

Umashankar, N., Srinivasan, R., & Parker, J. (2016). Cross-buying After Product Failure Recovery? Depends on How You Feel about It. Taylor and Franis.

Chicago Style (17th ed.) Citation

Umashankar, N., R. Srinivasan, and Jeffrey Parker. Cross-buying After Product Failure Recovery? Depends on How You Feel About It. Taylor and Franis, 2016.

MLA (9th ed.) Citation

Umashankar, N., et al. Cross-buying After Product Failure Recovery? Depends on How You Feel About It. Taylor and Franis, 2016.