An exploratory study of existential guilt appeals in charitable advertisements

QR Code

An exploratory study of existential guilt appeals in charitable advertisements

This study investigates the persuasive nature of existential guilt appeals in charitable advertisements. A television advertisement was used to test the direct and indirect relationships between existential guilt, attitude towards the charitable organisation, inferences of manipulative intent (IMIs)...

Full description

Bibliographic Details
Main Authors:	Lwin, Michael, Phau, Ian
Format:	Journal Article
Published:	Routledge 2014
Subjects:	non-profit advertising charitable donation advertising existential guilt World Vision guilt appeal
Online Access:	http://www.tandfonline.com/doi/abs/10.1080/0267257X.2014.939215#.VOwrgfmUd8E http://hdl.handle.net/20.500.11937/62635

Similar Items

Exploring existential guilt appeals in the context of charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

The role of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

Exploring the effectiveness of existential guilt appeal: durable products
by: Lwin, Michael, et al.
Published: (2012)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

The role of anticipatory guilt in a non-durable consumer goods context
by: Lwin, Michael
Published: (2010)

Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)

Charitable donations: Empirical evidence from Brunei
by: Lwin, Michael, et al.
Published: (2013)

An investigation of the characteristics of Australian charitable donors
by: Lwin, Michael, et al.
Published: (2014)

The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)

Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)

Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers
by: Ashraf, Awais
Published: (2022)

Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2010)

Measuring existential guilt appeals on donation intention
by: Lwin, Michael, et al.
Published: (2009)

Exploring the role of reluctant altruism on charitable donations
by: Bradley, Alexander
Published: (2018)

Exploratory study on the characteristics of charitable donors in Australia
by: Lwin, Michael
Published: (2010)

Impact of Charitable Donation and Female on Board on firm Value
by: WANG, Bingqi
Published: (0022)

Impact of Charitable Donation and Female on Board on firm Value
by: WANG, Bingqi
Published: (2022)

Guilty repair sustains cooperation, angry retaliation destroys it
by: Skatova, Anya, et al.
Published: (2017)

When the relatively poor prosper: the Underdog Effect on charitable donations
by: Bradley, Alex, et al.
Published: (2018)

Characteristics affecting charitbale donations: an investigaion in Brunei
by: Lwin, Michael
Published: (2009)

An exploratory study of reactive guilt appeals
by: Lwin, Michael, et al.
Published: (2011)

Donors' Beliefs about Persuasion Episodes in Chariy Advertising
by: Huang, Fuzhi
Published: (2008)

A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response
by: Brommersma, Jantina
Published: (2007)

Adolescent and young adult response to fear appeals in anti-smoking messages
by: Ferguson, Graham, et al.
Published: (2013)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Varying levels of personal nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Varying levels of historical nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Existentialism in Four Malaysian Anglophone Writers: K.S. Maniam, Llyod Fernando, Kee Thuan Chye and Salleh Ben Joned
by: Rajoo, Krishnaweni
Published: (2001)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Nostalgia in advertising: a content analysis
by: Marchegiani, Chris, et al.
Published: (2010)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Emotional appeal in advertising / Izz Dania Dzulkifle
by: Dzulkifle, Izz Dania
Published: (2020)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

A comparison of cognitive responses between personal and historical nostalgia
by: Marchegiani, Chris
Published: (2009)

The role of guilt appeals on donation behavior
by: Lwin, Michael, et al.
Published: (2011)