APA (7th ed.) Citation

Lwin, M., & Phau, I. (2014). An exploratory study of existential guilt appeals in charitable advertisements. Routledge.

Chicago Style (17th ed.) Citation

Lwin, Michael, and Ian Phau. An Exploratory Study of Existential Guilt Appeals in Charitable Advertisements. Routledge, 2014.

MLA (9th ed.) Citation

Lwin, Michael, and Ian Phau. An Exploratory Study of Existential Guilt Appeals in Charitable Advertisements. Routledge, 2014.

Warning: These citations may not always be 100% accurate.