Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

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Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

The availability of new media as a universal communication tool has an impact on the power of the general public to comment on a variety of issues. This paper examines this increase in consumer power with respect to bloggers. The research context is controversial advertising, and specifically Touris...

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Bibliographic Details
Main Authors:	Kerr, G., Mortimer, K., Dickinson, Sonia, Waller, D.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2012
Online Access:	http://hdl.handle.net/20.500.11937/62520

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