Roy, R., & Chau, R. (2011). Consumer-based brand equity and status-seeking motivation for a global versus local brand. Emerald Group Publishing Limited.
Chicago Style (17th ed.) CitationRoy, Rajat, and Ryan Chau. Consumer-based Brand Equity and Status-seeking Motivation for a Global Versus Local Brand. Emerald Group Publishing Limited, 2011.
MLA (9th ed.) CitationRoy, Rajat, and Ryan Chau. Consumer-based Brand Equity and Status-seeking Motivation for a Global Versus Local Brand. Emerald Group Publishing Limited, 2011.
Warning: These citations may not always be 100% accurate.