Ferguson, G., & Kaynak, E. (2011). Targeted product offers to develop customer asset value: A longitudinal assessment. International Management Development Association.
Chicago Style (17th ed.) CitationFerguson, Graham, and Erdener Kaynak. Targeted Product Offers to Develop Customer Asset Value: A Longitudinal Assessment. International Management Development Association, 2011.
MLA (9th ed.) CitationFerguson, Graham, and Erdener Kaynak. Targeted Product Offers to Develop Customer Asset Value: A Longitudinal Assessment. International Management Development Association, 2011.
Warning: These citations may not always be 100% accurate.