Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry
This paper aims to examine the antecedents of purchase intention for their differential impacts between prototypical and metoo brands in the banking industry. To achieve this, a pen and paper survey was administered to a random sample of the population in Western Australia. For the prototypical br...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Adilson Borges, Reims Management School, France
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/62299 |
| _version_ | 1848760825823625216 |
|---|---|
| author | Quintal, Vanessa Phau, Ian |
| author2 | Colin Campbell |
| author_facet | Colin Campbell Quintal, Vanessa Phau, Ian |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper aims to examine the antecedents of purchase intention for their differential impacts between prototypical and metoo brands in the banking industry. To achieve this, a pen and paper survey was administered to a random sample of the population in Western Australia. For the prototypical brands, extrinsic attributes and perceived risk played influential roles, with extrinsic attributes directly and positively and perceived risk directly and negatively impacting on purchase intention. This raises some concern for the prototypical brand as it suggests that it is highly dependent on its extrinsic attributes to appeal to consumers. For the me-too brands, perceived quality positively mediated the brand familiarity-purchase intention relationship. This is encouraging for the me-too brands as it suggests that in a marketplace where banks are viewed with suspicion, smaller, community me-too brands that are familiar to consumers, enjoy a reputation for service quality that impacts positively on purchase intention. |
| first_indexed | 2025-11-14T10:21:56Z |
| format | Conference Paper |
| id | curtin-20.500.11937-62299 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:21:56Z |
| publishDate | 2011 |
| publisher | Adilson Borges, Reims Management School, France |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-622992018-02-01T05:22:52Z Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry Quintal, Vanessa Phau, Ian Colin Campbell risk PROTOTYPICAL Me-too Banking This paper aims to examine the antecedents of purchase intention for their differential impacts between prototypical and metoo brands in the banking industry. To achieve this, a pen and paper survey was administered to a random sample of the population in Western Australia. For the prototypical brands, extrinsic attributes and perceived risk played influential roles, with extrinsic attributes directly and positively and perceived risk directly and negatively impacting on purchase intention. This raises some concern for the prototypical brand as it suggests that it is highly dependent on its extrinsic attributes to appeal to consumers. For the me-too brands, perceived quality positively mediated the brand familiarity-purchase intention relationship. This is encouraging for the me-too brands as it suggests that in a marketplace where banks are viewed with suspicion, smaller, community me-too brands that are familiar to consumers, enjoy a reputation for service quality that impacts positively on purchase intention. 2011 Conference Paper http://hdl.handle.net/20.500.11937/62299 Adilson Borges, Reims Management School, France restricted |
| spellingShingle | risk PROTOTYPICAL Me-too Banking Quintal, Vanessa Phau, Ian Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry |
| title | Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry |
| title_full | Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry |
| title_fullStr | Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry |
| title_full_unstemmed | Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry |
| title_short | Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry |
| title_sort | do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry |
| topic | risk PROTOTYPICAL Me-too Banking |
| url | http://hdl.handle.net/20.500.11937/62299 |