APA (7th ed.) Citation

Quintal, V., Phau, I., & Campbell, C. (2011). Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry. Adilson Borges, Reims Management School, France.

Chicago Style (17th ed.) Citation

Quintal, Vanessa, Ian Phau, and Colin Campbell. Do Consumers' Purchase Intentions Differ for Prototypical and Me-too Brands in the Banking Industry. Adilson Borges, Reims Management School, France, 2011.

MLA (9th ed.) Citation

Quintal, Vanessa, et al. Do Consumers' Purchase Intentions Differ for Prototypical and Me-too Brands in the Banking Industry. Adilson Borges, Reims Management School, France, 2011.