APA (7th ed.) Citation

Dix, S., Bolt, D., & Kaynak, E. (2011). Consumer scepticism towards persuasive advertising: The moderating role of brand familiarity and product category experience. International Management Development Association.

Chicago Style (17th ed.) Citation

Dix, Steve, Daniel Bolt, and Erdener Kaynak. Consumer Scepticism Towards Persuasive Advertising: The Moderating Role of Brand Familiarity and Product Category Experience. International Management Development Association, 2011.

MLA (9th ed.) Citation

Dix, Steve, et al. Consumer Scepticism Towards Persuasive Advertising: The Moderating Role of Brand Familiarity and Product Category Experience. International Management Development Association, 2011.