Ferguson, G., & Kaynak, E. (2011). Using direct marketing to enhance customer value in complex service environments. International Management Development Association.
Chicago Style (17th ed.) CitationFerguson, Graham, and Erdener Kaynak. Using Direct Marketing to Enhance Customer Value in Complex Service Environments. International Management Development Association, 2011.
MLA (9th ed.) CitationFerguson, Graham, and Erdener Kaynak. Using Direct Marketing to Enhance Customer Value in Complex Service Environments. International Management Development Association, 2011.
Warning: These citations may not always be 100% accurate.