APA (7th ed.) Citation

Roy, R., Phau, I., Lee, T., & Jayachandran, C. (2011). A heterogeneous perspective of brand community. Society for Global Business and Economic Development.

Chicago Style (17th ed.) Citation

Roy, Rajat, Ian Phau, Thomas Lee, and C. Jayachandran. A Heterogeneous Perspective of Brand Community. Society for Global Business and Economic Development, 2011.

MLA (9th ed.) Citation

Roy, Rajat, et al. A Heterogeneous Perspective of Brand Community. Society for Global Business and Economic Development, 2011.