Roy, R., & Ng, S. (2012). Regulatory focus and preference reversal between hedonic and utilitarian consumption. John Wiley & Sons Ltd.
Chicago Style (17th ed.) CitationRoy, Rajat, and S. Ng. Regulatory Focus and Preference Reversal Between Hedonic and Utilitarian Consumption. John Wiley & Sons Ltd, 2012.
MLA (9th ed.) CitationRoy, Rajat, and S. Ng. Regulatory Focus and Preference Reversal Between Hedonic and Utilitarian Consumption. John Wiley & Sons Ltd, 2012.
Warning: These citations may not always be 100% accurate.