Constructing purchase intention model for foreign banks operating within Indonesia
Indonesia is a developing economy and reliant upon foreign direct investment to increase its economic outlook. However, being located in a strategic position between Asia, Australasia and Oceania has made it an attractive proposition for foreign banks such as Citibank, HSBC, Standard Chartered. Desp...
| Main Authors: | , , , |
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| Format: | Conference Paper |
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Electronic Business Management Society
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/62143 |
| _version_ | 1848760796574646272 |
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| author | Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria |
| author2 | C. K. Farn |
| author_facet | C. K. Farn Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria |
| author_sort | Muchtar, Fatimah |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Indonesia is a developing economy and reliant upon foreign direct investment to increase its economic outlook. However, being located in a strategic position between Asia, Australasia and Oceania has made it an attractive proposition for foreign banks such as Citibank, HSBC, Standard Chartered. Despite this there are many market and regulatory challenges facing foreign banks operating within Indonesia. To gain a competitive edge they must clearly understand how the many cultures, values, norms, behaviours, mindsets and consumer lifestyles within Indonesia can be used to help drive strategy. Unfortunately, very little is known about Indonesian consumption preferences for foreign bank offerings. By drawing upon utility theory (UT) the main aim of this manuscript is to construct a purchase intention model that explains the effects of country of origin, trust and social consciousness upon purchase intentions of foreign bank offerings. Based upon the conceptual model we discuss a number of implications. |
| first_indexed | 2025-11-14T10:21:28Z |
| format | Conference Paper |
| id | curtin-20.500.11937-62143 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:21:28Z |
| publishDate | 2011 |
| publisher | Electronic Business Management Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-621432021-03-03T04:28:40Z Constructing purchase intention model for foreign banks operating within Indonesia Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria C. K. Farn trust social class consciousness Banking country of origin purchase intention Indonesia is a developing economy and reliant upon foreign direct investment to increase its economic outlook. However, being located in a strategic position between Asia, Australasia and Oceania has made it an attractive proposition for foreign banks such as Citibank, HSBC, Standard Chartered. Despite this there are many market and regulatory challenges facing foreign banks operating within Indonesia. To gain a competitive edge they must clearly understand how the many cultures, values, norms, behaviours, mindsets and consumer lifestyles within Indonesia can be used to help drive strategy. Unfortunately, very little is known about Indonesian consumption preferences for foreign bank offerings. By drawing upon utility theory (UT) the main aim of this manuscript is to construct a purchase intention model that explains the effects of country of origin, trust and social consciousness upon purchase intentions of foreign bank offerings. Based upon the conceptual model we discuss a number of implications. 2011 Conference Paper http://hdl.handle.net/20.500.11937/62143 Electronic Business Management Society restricted |
| spellingShingle | trust social class consciousness Banking country of origin purchase intention Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria Constructing purchase intention model for foreign banks operating within Indonesia |
| title | Constructing purchase intention model for foreign banks operating within Indonesia |
| title_full | Constructing purchase intention model for foreign banks operating within Indonesia |
| title_fullStr | Constructing purchase intention model for foreign banks operating within Indonesia |
| title_full_unstemmed | Constructing purchase intention model for foreign banks operating within Indonesia |
| title_short | Constructing purchase intention model for foreign banks operating within Indonesia |
| title_sort | constructing purchase intention model for foreign banks operating within indonesia |
| topic | trust social class consciousness Banking country of origin purchase intention |
| url | http://hdl.handle.net/20.500.11937/62143 |