A cross-national comparison of the Twitter feeds of popular alcohol brands in India and Australia

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A cross-national comparison of the Twitter feeds of popular alcohol brands in India and Australia

© 2017 Informa UK Limited, trading as Taylor & Francis Group Aims: To evaluate (i) the types of techniques alcohol marketers utilise to facilitate user engagement with content on leading Indian and Australian Twitter alcohol brand pages and (ii) the extent to which users engage with this conte...

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Bibliographic Details
Main Authors:	Gupta, H., Lam, Tina, Pettigrew, S., Tait, Robert
Format:	Journal Article
Published:	Informa Healthcare 2017
Online Access:	http://hdl.handle.net/20.500.11937/62124

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