The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers

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The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers

Bibliographic Details
Main Authors:	Chamhuri, N., Batt, Peter
Format:	Conference Paper
Published:	2012
Online Access:	http://hdl.handle.net/20.500.11937/62122

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