Communicating ingredient authenticity in product packaging for luxury Korean cosmetics - the case of ginseng and snail mucus

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Communicating ingredient authenticity in product packaging for luxury Korean cosmetics - the case of ginseng and snail mucus

The recent success of luxury Korean cosmetic products have caught the attention of researchers around the world. Products using authentic Korean ginseng and snail mucus are seeing unprecedented growth in recent years. The current study will explore the effects country image and authenticity of pa...

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Bibliographic Details
Main Author:	Lee, Sean
Format:	Working Paper
Published:	2015
Online Access:	http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/6211

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