Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption

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Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption

Â© 2017, Â© The Author(s) 2017. This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing s...

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Bibliographic Details
Main Authors:	Lindenmeier, J., Lwin, Michael, Andersch, H., Phau, Ian, Seemann, A.
Format:	Journal Article
Published:	Sage Publications 2017
Online Access:	http://hdl.handle.net/20.500.11937/61921

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