Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption
© 2017, © The Author(s) 2017. This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing s...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Sage Publications
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/61921 |
| _version_ | 1848760751767945216 |
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| author | Lindenmeier, J. Lwin, Michael Andersch, H. Phau, Ian Seemann, A. |
| author_facet | Lindenmeier, J. Lwin, Michael Andersch, H. Phau, Ian Seemann, A. |
| author_sort | Lindenmeier, J. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2017, © The Author(s) 2017. This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing system’s output. The paper develops and validates a model of guilt-induced fair-trade buying based on this notion. The model comprises negative affect, ethical judgment, and self-efficacy as antecedents of anticipated consumer guilt. The study’s results, based on a sample of American consumers (n = 430) and analyzed in a structural equation model, reveal anticipated guilt as a major driver of fair-trade buying behavior. Furthermore, anticipated consumer guilt mediates the effects of its antecedents on fair-trade buying intention. The paper provides implications for macro-decision making (e.g., guilt-inducing nudges) as well as suggestions for marcromarketing research. |
| first_indexed | 2025-11-14T10:20:46Z |
| format | Journal Article |
| id | curtin-20.500.11937-61921 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:20:46Z |
| publishDate | 2017 |
| publisher | Sage Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-619212020-07-24T06:04:59Z Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption Lindenmeier, J. Lwin, Michael Andersch, H. Phau, Ian Seemann, A. © 2017, © The Author(s) 2017. This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing system’s output. The paper develops and validates a model of guilt-induced fair-trade buying based on this notion. The model comprises negative affect, ethical judgment, and self-efficacy as antecedents of anticipated consumer guilt. The study’s results, based on a sample of American consumers (n = 430) and analyzed in a structural equation model, reveal anticipated guilt as a major driver of fair-trade buying behavior. Furthermore, anticipated consumer guilt mediates the effects of its antecedents on fair-trade buying intention. The paper provides implications for macro-decision making (e.g., guilt-inducing nudges) as well as suggestions for marcromarketing research. 2017 Journal Article http://hdl.handle.net/20.500.11937/61921 10.1177/0276146717723964 Sage Publications restricted |
| spellingShingle | Lindenmeier, J. Lwin, Michael Andersch, H. Phau, Ian Seemann, A. Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption |
| title | Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption |
| title_full | Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption |
| title_fullStr | Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption |
| title_full_unstemmed | Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption |
| title_short | Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption |
| title_sort | anticipated consumer guilt: an investigation into its antecedents and consequences for fair-trade consumption |
| url | http://hdl.handle.net/20.500.11937/61921 |