An investigation of the characteristics of Australian charitable donors

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An investigation of the characteristics of Australian charitable donors

Ad appeals using a range of emotional appeals have been used in different donation campaigns, but if not managed well, can evoke anger and irritation and as a result alienating potential donors. An understanding of the key donors’ demographics, psychographics and perception of charities can then hel...

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Bibliographic Details
Main Authors:	Lwin, Michael, Phau, Ian, Lim, Aaron
Format:	Journal Article
Published:	Routledge 2014
Subjects:	Donation Charitable donation Australia Donor characteristics Charity
Online Access:	http://www.tandfonline.com/doi/abs/10.1080/10495142.2014.965074#.VOwIpvmUd8E http://hdl.handle.net/20.500.11937/61800

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