Evaluation nudge: Effect of evaluation mode of online customer reviews on consumers’ preferences

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Evaluation nudge: Effect of evaluation mode of online customer reviews on consumers’ preferences

© 2017 Elsevier Ltd This study examines an “evaluation nudge” in which consumers’ preferences for tourism products are dependent on whether the online information about alternative products is presented jointly (joint evaluation mode) or separately (separate evaluation mode). Utilizing two studies,...

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Bibliographic Details
Main Authors:	Tan, H., Lv, X., Liu, X., Gursoy, Dogan
Format:	Journal Article
Published:	Pergamon 2018
Online Access:	http://hdl.handle.net/20.500.11937/61750

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