APA (7th ed.) Citation

Lwin, M., Phau, I., & Spanjaard, D. (2008). Guilt appeals in advertising: The mediating roles of inferences of manipulative intent and attitude towards advertising. University of Western Sydney.

Chicago Style (17th ed.) Citation

Lwin, Michael, Ian Phau, and Daniela Spanjaard. Guilt Appeals in Advertising: The Mediating Roles of Inferences of Manipulative Intent and Attitude Towards Advertising. University of Western Sydney, 2008.

MLA (9th ed.) Citation

Lwin, Michael, et al. Guilt Appeals in Advertising: The Mediating Roles of Inferences of Manipulative Intent and Attitude Towards Advertising. University of Western Sydney, 2008.