Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres

This study investigated the problem of how to assess the visiting public's perceptions of the outcomes of their visit to an Interactive Science and Technology Centre. The study was carried out in several phases. First the researcher immersed himself as a participant observer over 15 months in t...

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Main Author: Johnston, David
Format: Thesis
Language:English
Published: Curtin University 1999
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/61
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author Johnston, David
author_facet Johnston, David
author_sort Johnston, David
building Curtin Institutional Repository
collection Online Access
description This study investigated the problem of how to assess the visiting public's perceptions of the outcomes of their visit to an Interactive Science and Technology Centre. The study was carried out in several phases. First the researcher immersed himself as a participant observer over 15 months in the day-to-day activities of a science centre. Second, data to describe perceptions of visit outcomes were collected from one-to-one interviews with randomly selected visitors and professional staff, and four focus groups of explainers and visitors. Third, these data were used to structure the collection of further descriptions, in visitors' own words, about the visit experience. In the fourth and fifth stages, data from the second and third stages were pooled to develop two new instruments, the Perceptions of Visit Impact Instrument, a semantic differential survey designed to be administered at the point of exit from a science centre, and the Profile of Visit Outcomes Instrument, a nine part survey designed to be administered several weeks after the visit. The two instruments were refined through local review and field testing, and replication using data from large samples of randomly selected visitors at five and three centres, respectively, in Australia and New Zealand. Staff at these centres found the instruments easy to use and considered that they provided valuable data. Implications are drawn for future use of the instruments for evaluation and research.
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spelling curtin-20.500.11937-612017-02-20T06:42:04Z Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres Johnston, David Interactive Science and Technology Centres semantic differential survey Profile of Visit Outcomes Instrument perceptions of visit outcomes Perceptions of Visit Impact Instrument This study investigated the problem of how to assess the visiting public's perceptions of the outcomes of their visit to an Interactive Science and Technology Centre. The study was carried out in several phases. First the researcher immersed himself as a participant observer over 15 months in the day-to-day activities of a science centre. Second, data to describe perceptions of visit outcomes were collected from one-to-one interviews with randomly selected visitors and professional staff, and four focus groups of explainers and visitors. Third, these data were used to structure the collection of further descriptions, in visitors' own words, about the visit experience. In the fourth and fifth stages, data from the second and third stages were pooled to develop two new instruments, the Perceptions of Visit Impact Instrument, a semantic differential survey designed to be administered at the point of exit from a science centre, and the Profile of Visit Outcomes Instrument, a nine part survey designed to be administered several weeks after the visit. The two instruments were refined through local review and field testing, and replication using data from large samples of randomly selected visitors at five and three centres, respectively, in Australia and New Zealand. Staff at these centres found the instruments easy to use and considered that they provided valuable data. Implications are drawn for future use of the instruments for evaluation and research. 1999 Thesis http://hdl.handle.net/20.500.11937/61 en Curtin University fulltext
spellingShingle Interactive Science and Technology Centres
semantic differential survey
Profile of Visit Outcomes Instrument
perceptions of visit outcomes
Perceptions of Visit Impact Instrument
Johnston, David
Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres
title Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres
title_full Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres
title_fullStr Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres
title_full_unstemmed Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres
title_short Assessing The Visiting Public's Perceptions Of The Outcomes Of Their Visit To Interactive Science And Technology Centres
title_sort assessing the visiting public's perceptions of the outcomes of their visit to interactive science and technology centres
topic Interactive Science and Technology Centres
semantic differential survey
Profile of Visit Outcomes Instrument
perceptions of visit outcomes
Perceptions of Visit Impact Instrument
url http://hdl.handle.net/20.500.11937/61