Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.

Issue addressed: A primary aim of the pilot phase of the Act-Belong-Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating organisations promoted their activities under the Act-Belong-Commit banner...

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Main Authors: Jalleh, Geoffrey, Anwar McHenry, Julia, Donovan, Robert, Laws, Amberlee
Format: Journal Article
Published: Australian Health Promotion Association 2013
Online Access:http://hdl.handle.net/20.500.11937/6078
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author Jalleh, Geoffrey
Anwar McHenry, Julia
Donovan, Robert
Laws, Amberlee
author_facet Jalleh, Geoffrey
Anwar McHenry, Julia
Donovan, Robert
Laws, Amberlee
author_sort Jalleh, Geoffrey
building Curtin Institutional Repository
collection Online Access
description Issue addressed: A primary aim of the pilot phase of the Act-Belong-Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating organisations promoted their activities under the Act-Belong-Commit banner in exchange for resources, promotional opportunities and capacity building in event management and funding. Methods: The impact of the Act-Belong-Commit campaign on the capacity and activities of collaborating organisations during the pilot phase was evaluated using self-completed mail surveys in 2006 and 2008. Results: Collaboration with the campaign had a positive impact on community organisations’ capacity, including staff expertise, media publicity and funding applications. Collaborating organisations had strong positive perceptions of Act-Belong-Commit officers and all expressed a willingness to collaborate in future events and activities. Conclusions: The partnership model used during the pilot phase of the Act-Belong-Commit campaign was successful in creating mutually beneficial exchanges with collaborating organisations. So what?: Community partnerships are necessary for the effective delivery of mental health promotion campaigns at a local level. Successful partnerships involve the provision of real and valuable benefits to collaborating organisations in return for their cooperation in promoting health messages.
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spelling curtin-20.500.11937-60782017-10-02T02:28:05Z Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign. Jalleh, Geoffrey Anwar McHenry, Julia Donovan, Robert Laws, Amberlee Issue addressed: A primary aim of the pilot phase of the Act-Belong-Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating organisations promoted their activities under the Act-Belong-Commit banner in exchange for resources, promotional opportunities and capacity building in event management and funding. Methods: The impact of the Act-Belong-Commit campaign on the capacity and activities of collaborating organisations during the pilot phase was evaluated using self-completed mail surveys in 2006 and 2008. Results: Collaboration with the campaign had a positive impact on community organisations’ capacity, including staff expertise, media publicity and funding applications. Collaborating organisations had strong positive perceptions of Act-Belong-Commit officers and all expressed a willingness to collaborate in future events and activities. Conclusions: The partnership model used during the pilot phase of the Act-Belong-Commit campaign was successful in creating mutually beneficial exchanges with collaborating organisations. So what?: Community partnerships are necessary for the effective delivery of mental health promotion campaigns at a local level. Successful partnerships involve the provision of real and valuable benefits to collaborating organisations in return for their cooperation in promoting health messages. 2013 Journal Article http://hdl.handle.net/20.500.11937/6078 10.1071/HE12909 Australian Health Promotion Association restricted
spellingShingle Jalleh, Geoffrey
Anwar McHenry, Julia
Donovan, Robert
Laws, Amberlee
Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
title Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
title_full Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
title_fullStr Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
title_full_unstemmed Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
title_short Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
title_sort impact on community organisations that partnered with the act-belong-commit mental health promotion campaign.
url http://hdl.handle.net/20.500.11937/6078