Status and Non-status Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear

Status and Non-status Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear

This study investigates whether status- and non-status-seeking consumers differ in their attitudes toward buying foreign and domestic luxury brands of underwear with regard to their countries of manufacture. The findings indicate that while there is no significant difference for products made in Aus...

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Bibliographic Details
Main Authors: Lee, Thomas, Phau, Ian, Roy, Rajat
Format: Journal Article
Published: Routledge 2012
Online Access:http://hdl.handle.net/20.500.11937/60047

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