Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences

The Lives of Substance (LoS) website presents personal experiences of drug use and ‘addiction’ in people’s own words as part of a larger project of complicating public discourses of addiction, countering stigmatising misconceptions and acting as an intervention in the social production of addiction....

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Main Authors: Treloar, C., Pienaar, Kiran, Dilkes-Frayne, E., Fraser, Suzanne
Format: Journal Article
Published: Informa Healthcare 2017
Online Access:http://hdl.handle.net/20.500.11937/59251
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author Treloar, C.
Pienaar, Kiran
Dilkes-Frayne, E.
Fraser, Suzanne
author_facet Treloar, C.
Pienaar, Kiran
Dilkes-Frayne, E.
Fraser, Suzanne
author_sort Treloar, C.
building Curtin Institutional Repository
collection Online Access
description The Lives of Substance (LoS) website presents personal experiences of drug use and ‘addiction’ in people’s own words as part of a larger project of complicating public discourses of addiction, countering stigmatising misconceptions and acting as an intervention in the social production of addiction. This article presents the findings of a mixed-method evaluation of the website, and comments on some of the methodological and practical challenges of evaluating health-related online information resources. Method: Three data sources were used to examine such as the reach of the website (website analytics); experiences of the website audience (responses to an evaluation survey on the website); and other indicators of use and impact (including social media referrals and organisational links). Results: In the 10-week evaluation period, 3970 unique users visited the website. Comments provided via the online survey endorsed the website as a means of challenging stereotypes and as presenting drug use as only a ‘part of a person’s whole life’. Twenty-four organisations had linked to the website and 987 social media referrals were recorded. Conclusion: These data indicate that the LoS website is having some success as a resource for countering addiction-related stigma and offering more holistic and inclusive social understandings of addiction.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-592512019-04-15T00:54:12Z Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences Treloar, C. Pienaar, Kiran Dilkes-Frayne, E. Fraser, Suzanne The Lives of Substance (LoS) website presents personal experiences of drug use and ‘addiction’ in people’s own words as part of a larger project of complicating public discourses of addiction, countering stigmatising misconceptions and acting as an intervention in the social production of addiction. This article presents the findings of a mixed-method evaluation of the website, and comments on some of the methodological and practical challenges of evaluating health-related online information resources. Method: Three data sources were used to examine such as the reach of the website (website analytics); experiences of the website audience (responses to an evaluation survey on the website); and other indicators of use and impact (including social media referrals and organisational links). Results: In the 10-week evaluation period, 3970 unique users visited the website. Comments provided via the online survey endorsed the website as a means of challenging stereotypes and as presenting drug use as only a ‘part of a person’s whole life’. Twenty-four organisations had linked to the website and 987 social media referrals were recorded. Conclusion: These data indicate that the LoS website is having some success as a resource for countering addiction-related stigma and offering more holistic and inclusive social understandings of addiction. 2017 Journal Article http://hdl.handle.net/20.500.11937/59251 10.1080/09687637.2017.1397602 Informa Healthcare fulltext
spellingShingle Treloar, C.
Pienaar, Kiran
Dilkes-Frayne, E.
Fraser, Suzanne
Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences
title Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences
title_full Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences
title_fullStr Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences
title_full_unstemmed Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences
title_short Lives of Substance: a mixed-method evaluation of a public information website on addiction experiences
title_sort lives of substance: a mixed-method evaluation of a public information website on addiction experiences
url http://hdl.handle.net/20.500.11937/59251