An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration

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An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration

This research conceptualizes the phenomenon of customer relationship fading in terms of why and how do customer relationships fade over time and indicates how firms can restore such fading relationships. This study revealed a three stage process of customer relationship fading, unfolded drivers, fe...

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Bibliographic Details
Main Author:	Rabbanee, Fazlul K.
Format:	Thesis
Published:	Curtin University 2012
Online Access:	http://hdl.handle.net/20.500.11937/59126

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