An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration
This research conceptualizes the phenomenon of customer relationship fading in terms of why and how do customer relationships fade over time and indicates how firms can restore such fading relationships. This study revealed a three stage process of customer relationship fading, unfolded drivers, fe...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
Curtin University
2012
|
| Online Access: | http://hdl.handle.net/20.500.11937/59126 |
| _version_ | 1848760401317068800 |
|---|---|
| author | Rabbanee, Fazlul K. |
| author_facet | Rabbanee, Fazlul K. |
| author_sort | Rabbanee, Fazlul K. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research conceptualizes the phenomenon of customer relationship fading in terms of why and how do customer relationships fade over time and indicates how firms can restore such fading relationships. This study revealed a three stage process of customer relationship fading, unfolded drivers, feelings and thoughts of the customers across the fading process. It also identified six restoration efforts and assessed their effectiveness to restore relationships from each of the stages of the fading process. |
| first_indexed | 2025-11-14T10:15:11Z |
| format | Thesis |
| id | curtin-20.500.11937-59126 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:15:11Z |
| publishDate | 2012 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-591262017-12-06T05:51:21Z An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration Rabbanee, Fazlul K. This research conceptualizes the phenomenon of customer relationship fading in terms of why and how do customer relationships fade over time and indicates how firms can restore such fading relationships. This study revealed a three stage process of customer relationship fading, unfolded drivers, feelings and thoughts of the customers across the fading process. It also identified six restoration efforts and assessed their effectiveness to restore relationships from each of the stages of the fading process. 2012 Thesis http://hdl.handle.net/20.500.11937/59126 Curtin University fulltext |
| spellingShingle | Rabbanee, Fazlul K. An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration |
| title | An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration |
| title_full | An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration |
| title_fullStr | An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration |
| title_full_unstemmed | An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration |
| title_short | An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration |
| title_sort | investigation of the phenomenon of customer relationship fading and its restoration |
| url | http://hdl.handle.net/20.500.11937/59126 |