Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy
This case study presents the methods, results and learnings from an innovative and large-scale behaviour change programme addressing, in a holistic manner, the major contributors to the carbon footprint of households. The Living Smart Households project was developed by the Department of Transport i...
| Main Authors: | , |
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| Format: | Book Chapter |
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Edward Elgar
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/58405 |
| _version_ | 1848760251771256832 |
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| author | Ashton-Graham, C. Newman, Peter |
| author_facet | Ashton-Graham, C. Newman, Peter |
| author_sort | Ashton-Graham, C. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This case study presents the methods, results and learnings from an innovative and large-scale behaviour change programme addressing, in a holistic manner, the major contributors to the carbon footprint of households. The Living Smart Households project was developed by the Department of Transport in Western Australia to build upon successful behavioural interventions in small group sustainability and large-scale transport and water demand management. Two large-scale demonstration projects have been completed, across 25 000 households, testing different strategies and techniques both within and between projects. Each project had a budget of around $AUS 2 million and was delivered (research, service delivery and evaluation) over a two-year period. The Living Smart Households project provides a best practice example of programme design that is based on research insights, connected to formative research in the target community and monitored and evaluated across process, output and outcome measures. The successes of the Living Smart Households project include strong market penetration (engaging with around 60 per cent of target households), large-scale operation (managed across more than 10 000 households), significant behaviour change (households adopting conservation behaviours such as short showers, switching off standby power loads and installing solar electric panels) and independently verified outcomes (around a 6 per cent reduction in energy, water and car use across programme participants compared to control). |
| first_indexed | 2025-11-14T10:12:49Z |
| format | Book Chapter |
| id | curtin-20.500.11937-58405 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:12:49Z |
| publishDate | 2013 |
| publisher | Edward Elgar |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-584052018-06-13T01:35:41Z Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy Ashton-Graham, C. Newman, Peter This case study presents the methods, results and learnings from an innovative and large-scale behaviour change programme addressing, in a holistic manner, the major contributors to the carbon footprint of households. The Living Smart Households project was developed by the Department of Transport in Western Australia to build upon successful behavioural interventions in small group sustainability and large-scale transport and water demand management. Two large-scale demonstration projects have been completed, across 25 000 households, testing different strategies and techniques both within and between projects. Each project had a budget of around $AUS 2 million and was delivered (research, service delivery and evaluation) over a two-year period. The Living Smart Households project provides a best practice example of programme design that is based on research insights, connected to formative research in the target community and monitored and evaluated across process, output and outcome measures. The successes of the Living Smart Households project include strong market penetration (engaging with around 60 per cent of target households), large-scale operation (managed across more than 10 000 households), significant behaviour change (households adopting conservation behaviours such as short showers, switching off standby power loads and installing solar electric panels) and independently verified outcomes (around a 6 per cent reduction in energy, water and car use across programme participants compared to control). 2013 Book Chapter http://hdl.handle.net/20.500.11937/58405 10.4337/9781781003756.00020 Edward Elgar restricted |
| spellingShingle | Ashton-Graham, C. Newman, Peter Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy |
| title | Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy |
| title_full | Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy |
| title_fullStr | Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy |
| title_full_unstemmed | Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy |
| title_short | Case Study: Living Smart in Australian Households: Sustainability Coaching as an Effective Large-Scale Behaviour Change Strategy |
| title_sort | case study: living smart in australian households: sustainability coaching as an effective large-scale behaviour change strategy |
| url | http://hdl.handle.net/20.500.11937/58405 |