The role of lawfulness and legality toward purchasing counterfeits of luxury brands

The role of lawfulness and legality toward purchasing counterfeits of luxury brands

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brand...

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Bibliographic Details
Main Authors: Dix, Steve, Phau, Ian
Other Authors: Daniela Spanjaard
Format: Conference Paper
Published: University of Western Sydney 2008
Subjects:
Status consumption
Counterfeit
Personality factors
Counterfeit luxury brand
Attitude
Online Access:http://hdl.handle.net/20.500.11937/5814

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