The role of lawfulness and legality toward purchasing counterfeits of luxury brands
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brand...
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/5814 |
| _version_ | 1848744901284462592 |
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| author | Dix, Steve Phau, Ian |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Dix, Steve Phau, Ian |
| author_sort | Dix, Steve |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non-buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Further managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands. |
| first_indexed | 2025-11-14T06:08:49Z |
| format | Conference Paper |
| id | curtin-20.500.11937-5814 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:08:49Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-58142022-11-21T05:19:39Z The role of lawfulness and legality toward purchasing counterfeits of luxury brands Dix, Steve Phau, Ian Daniela Spanjaard Sara Denize Neeru Sharma Status consumption Counterfeit Personality factors Counterfeit luxury brand Attitude This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non-buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Further managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands. 2008 Conference Paper http://hdl.handle.net/20.500.11937/5814 University of Western Sydney fulltext |
| spellingShingle | Status consumption Counterfeit Personality factors Counterfeit luxury brand Attitude Dix, Steve Phau, Ian The role of lawfulness and legality toward purchasing counterfeits of luxury brands |
| title | The role of lawfulness and legality toward purchasing counterfeits of luxury brands |
| title_full | The role of lawfulness and legality toward purchasing counterfeits of luxury brands |
| title_fullStr | The role of lawfulness and legality toward purchasing counterfeits of luxury brands |
| title_full_unstemmed | The role of lawfulness and legality toward purchasing counterfeits of luxury brands |
| title_short | The role of lawfulness and legality toward purchasing counterfeits of luxury brands |
| title_sort | role of lawfulness and legality toward purchasing counterfeits of luxury brands |
| topic | Status consumption Counterfeit Personality factors Counterfeit luxury brand Attitude |
| url | http://hdl.handle.net/20.500.11937/5814 |