Comparative Research of Motivations across Different Festival products
Purpose – The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance, ballet,...
| Main Authors: | Yolal, M., Woo, E., Cetinel, F., Uysal, Muzaffer |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2012
|
| Online Access: | http://hdl.handle.net/20.500.11937/57008 |
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