The enhanced loyalty drivers of customers acquired through referral reward programs

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The enhanced loyalty drivers of customers acquired through referral reward programs

Purpose: The purpose of this paper is to extend prior research on referral reward programs (RRPs) by examining if and how the mode of customer acquisition (RRP-acquired customers vs non-RRP-acquired new customers) moderates the relationships between customer satisfaction and attitudinal loyalty, per...

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Bibliographic Details
Main Authors:	Ramaseshan, Balasubramani, Wirtz, J., Georgi, D.
Format:	Journal Article
Published:	Emerald Group Publishing 2017
Online Access:	http://hdl.handle.net/20.500.11937/56997

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