Cross-cultural web design guidelines
© 2017 ACM. Adapting web pages to cultural preferences has been shown to improve communication effectiveness. However, the lack of a set of research-based web design guidelines or best practices renders the creation of culturally tailored versions of a website a time-consuming, costly task which is...
| Main Authors: | , , |
|---|---|
| Format: | Conference Paper |
| Published: |
2017
|
| Online Access: | http://hdl.handle.net/20.500.11937/56875 |
| _version_ | 1848759958811705344 |
|---|---|
| author | Alexander, R. Murray, D. Thompson, Nik |
| author_facet | Alexander, R. Murray, D. Thompson, Nik |
| author_sort | Alexander, R. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2017 ACM. Adapting web pages to cultural preferences has been shown to improve communication effectiveness. However, the lack of a set of research-based web design guidelines or best practices renders the creation of culturally tailored versions of a website a time-consuming, costly task which is rarely undertaken by designers. This research aims to develop guidelines for cross-cultural web design to overcome these issues. The authors' prior work has provided empirical data showing significant cultural differences in the usage of design web attributes. These are used to determine a relationship between design attributes, cultural factors, and HCI factors. The result is a synthesis of culturally specific design at-tributes and published theories of culture to create a set of website design guidelines. The development process involved five steps: evaluation of the usage of design elements between cultures, identification of prominent design elements, organisation of cul-tural factors, organisation of HCI factors, and finally development the cross-cultural design guidelines. It is hoped that these evi-dence and research based guidelines will ultimately enhance web-site usability for users from different cultural backgrounds. |
| first_indexed | 2025-11-14T10:08:09Z |
| format | Conference Paper |
| id | curtin-20.500.11937-56875 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:08:09Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-568752017-09-27T10:49:01Z Cross-cultural web design guidelines Alexander, R. Murray, D. Thompson, Nik © 2017 ACM. Adapting web pages to cultural preferences has been shown to improve communication effectiveness. However, the lack of a set of research-based web design guidelines or best practices renders the creation of culturally tailored versions of a website a time-consuming, costly task which is rarely undertaken by designers. This research aims to develop guidelines for cross-cultural web design to overcome these issues. The authors' prior work has provided empirical data showing significant cultural differences in the usage of design web attributes. These are used to determine a relationship between design attributes, cultural factors, and HCI factors. The result is a synthesis of culturally specific design at-tributes and published theories of culture to create a set of website design guidelines. The development process involved five steps: evaluation of the usage of design elements between cultures, identification of prominent design elements, organisation of cul-tural factors, organisation of HCI factors, and finally development the cross-cultural design guidelines. It is hoped that these evi-dence and research based guidelines will ultimately enhance web-site usability for users from different cultural backgrounds. 2017 Conference Paper http://hdl.handle.net/20.500.11937/56875 10.1145/3058555.3058574 restricted |
| spellingShingle | Alexander, R. Murray, D. Thompson, Nik Cross-cultural web design guidelines |
| title | Cross-cultural web design guidelines |
| title_full | Cross-cultural web design guidelines |
| title_fullStr | Cross-cultural web design guidelines |
| title_full_unstemmed | Cross-cultural web design guidelines |
| title_short | Cross-cultural web design guidelines |
| title_sort | cross-cultural web design guidelines |
| url | http://hdl.handle.net/20.500.11937/56875 |