The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam

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The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam

This study examined the impact of relevant news and empathy in print advertising on perceived value, perceived risk, and students’ enrolment in Vietnamese private universities. Data were collected from a convenient sample of 415 year-year degree students using structured questionnaires and were anal...

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Bibliographic Details
Main Author:	Do, Thi Hoang Mai
Format:	Thesis
Published:	Curtin University 2016
Online Access:	http://hdl.handle.net/20.500.11937/56544

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