The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam
This study examined the impact of relevant news and empathy in print advertising on perceived value, perceived risk, and students’ enrolment in Vietnamese private universities. Data were collected from a convenient sample of 415 year-year degree students using structured questionnaires and were anal...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
Curtin University
2016
|
| Online Access: | http://hdl.handle.net/20.500.11937/56544 |
| _version_ | 1848759880190525440 |
|---|---|
| author | Do, Thi Hoang Mai |
| author_facet | Do, Thi Hoang Mai |
| author_sort | Do, Thi Hoang Mai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examined the impact of relevant news and empathy in print advertising on perceived value, perceived risk, and students’ enrolment in Vietnamese private universities. Data were collected from a convenient sample of 415 year-year degree students using structured questionnaires and were analysed using regressions. The findings revealed a significant impact of those variables on students’ enrolment. However, the focus only included private universities in two big cities due to limited time and budget. |
| first_indexed | 2025-11-14T10:06:54Z |
| format | Thesis |
| id | curtin-20.500.11937-56544 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:06:54Z |
| publishDate | 2016 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-565442017-09-27T03:02:44Z The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam Do, Thi Hoang Mai This study examined the impact of relevant news and empathy in print advertising on perceived value, perceived risk, and students’ enrolment in Vietnamese private universities. Data were collected from a convenient sample of 415 year-year degree students using structured questionnaires and were analysed using regressions. The findings revealed a significant impact of those variables on students’ enrolment. However, the focus only included private universities in two big cities due to limited time and budget. 2016 Thesis http://hdl.handle.net/20.500.11937/56544 Curtin University fulltext |
| spellingShingle | Do, Thi Hoang Mai The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam |
| title | The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam |
| title_full | The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam |
| title_fullStr | The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam |
| title_full_unstemmed | The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam |
| title_short | The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam |
| title_sort | impact of relevant news and empathy in print advertising on students’ enrolment in private universities in vietnam |
| url | http://hdl.handle.net/20.500.11937/56544 |