Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens

© 2017 Informa UK Limited, trading as Taylor & Francis Group This study examines how the United Nations Education, Scientific and Cultural Organization World Heritage Site (WHS) listing impacts on push-pull factors, satisfaction and revisit intention. Data were collected on visitors to the Sin...

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Main Authors: Lee, Sean, Phau, Ian, Quintal, Vanessa
Format: Journal Article
Published: Routledge 2017
Online Access:http://hdl.handle.net/20.500.11937/56186
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author Lee, Sean
Phau, Ian
Quintal, Vanessa
author_facet Lee, Sean
Phau, Ian
Quintal, Vanessa
author_sort Lee, Sean
building Curtin Institutional Repository
collection Online Access
description © 2017 Informa UK Limited, trading as Taylor & Francis Group This study examines how the United Nations Education, Scientific and Cultural Organization World Heritage Site (WHS) listing impacts on push-pull factors, satisfaction and revisit intention. Data were collected on visitors to the Singapore Botanic Gardens before and after the WHS listing was awarded. The pre-listing and post-listing samples were compared and results revealed significant differences between the samples. Differences were observed for the importance of various push and pull factors as well as satisfaction and revisit intention. This study provides researchers and practitioners with greater insight into the effects of the WHS listing and recommends potential strategies for future marketing communications.
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publishDate 2017
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spelling curtin-20.500.11937-561862020-07-24T06:52:31Z Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens Lee, Sean Phau, Ian Quintal, Vanessa © 2017 Informa UK Limited, trading as Taylor & Francis Group This study examines how the United Nations Education, Scientific and Cultural Organization World Heritage Site (WHS) listing impacts on push-pull factors, satisfaction and revisit intention. Data were collected on visitors to the Singapore Botanic Gardens before and after the WHS listing was awarded. The pre-listing and post-listing samples were compared and results revealed significant differences between the samples. Differences were observed for the importance of various push and pull factors as well as satisfaction and revisit intention. This study provides researchers and practitioners with greater insight into the effects of the WHS listing and recommends potential strategies for future marketing communications. 2017 Journal Article http://hdl.handle.net/20.500.11937/56186 10.1080/1743873X.2017.1354005 Routledge restricted
spellingShingle Lee, Sean
Phau, Ian
Quintal, Vanessa
Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens
title Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens
title_full Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens
title_fullStr Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens
title_full_unstemmed Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens
title_short Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens
title_sort exploring the effects of a ‘new’ listing of a unesco world heritage site: the case of singapore botanic gardens
url http://hdl.handle.net/20.500.11937/56186