Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands

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Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands

The study investigates the influence of “consumers’ need for ingredient authenticity” towards product and brand evaluations and purchase intentions of luxury brands. A scale to measure ‘consumer needs for ingredient authenticity’ and a new construct ‘country-of-ingredient-authenticity’ were develope...

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Bibliographic Details
Main Author:	Zainol, Siti Nurzahirah Zakiah Binti
Format:	Thesis
Language:	English
Published:	Curtin University 2015
Online Access:	16066 http://hdl.handle.net/20.500.11937/558

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