Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands
The study investigates the influence of “consumers’ need for ingredient authenticity” towards product and brand evaluations and purchase intentions of luxury brands. A scale to measure ‘consumer needs for ingredient authenticity’ and a new construct ‘country-of-ingredient-authenticity’ were develope...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2015
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| Online Access: | 16066 http://hdl.handle.net/20.500.11937/558 |
| _version_ | 1848743413268086784 |
|---|---|
| author | Zainol, Siti Nurzahirah Zakiah Binti |
| author_facet | Zainol, Siti Nurzahirah Zakiah Binti |
| author_sort | Zainol, Siti Nurzahirah Zakiah Binti |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study investigates the influence of “consumers’ need for ingredient authenticity” towards product and brand evaluations and purchase intentions of luxury brands. A scale to measure ‘consumer needs for ingredient authenticity’ and a new construct ‘country-of-ingredient-authenticity’ were developed. The methodology entails a 3X2X2 factorial experimental design to examine the effects of three luxury brands from two levels of country image (high vs low) and two authenticity cues (raw materials vs artisan skills). |
| first_indexed | 2025-11-14T05:45:10Z |
| format | Thesis |
| id | curtin-20.500.11937-558 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:45:10Z |
| publishDate | 2015 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-5582022-06-15T06:30:39Z Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands Zainol, Siti Nurzahirah Zakiah Binti The study investigates the influence of “consumers’ need for ingredient authenticity” towards product and brand evaluations and purchase intentions of luxury brands. A scale to measure ‘consumer needs for ingredient authenticity’ and a new construct ‘country-of-ingredient-authenticity’ were developed. The methodology entails a 3X2X2 factorial experimental design to examine the effects of three luxury brands from two levels of country image (high vs low) and two authenticity cues (raw materials vs artisan skills). 2015 Thesis http://hdl.handle.net/20.500.11937/558 en 16066 Curtin University fulltext |
| spellingShingle | Zainol, Siti Nurzahirah Zakiah Binti Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands |
| title | Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands |
| title_full | Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands |
| title_fullStr | Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands |
| title_full_unstemmed | Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands |
| title_short | Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands |
| title_sort | conceptualizing ‘country-of-ingredient-authenticity’ for luxury brands |
| url | 16066 http://hdl.handle.net/20.500.11937/558 |