APA (7th ed.) Citation

Lim, S. M. A. (2017). The Art of Brand War: A Manoeuvre Theory Approach to Conceptualising Flanker Brands. Curtin University.

Chicago Style (17th ed.) Citation

Lim, Shan Ming Aaron. The Art of Brand War: A Manoeuvre Theory Approach to Conceptualising Flanker Brands. Curtin University, 2017.

MLA (9th ed.) Citation

Lim, Shan Ming Aaron. The Art of Brand War: A Manoeuvre Theory Approach to Conceptualising Flanker Brands. Curtin University, 2017.

Warning: These citations may not always be 100% accurate.