Predictors of purchase intention of luxury South Sea pearls

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Predictors of purchase intention of luxury South Sea pearls

This study aims to gain further insight into the reasons behind the decline in sales of luxury South Sea pearls by exploring the different antecedents of consumers’ purchase intention using the theory of planned behaviour. Data were collected using a self-administered questionnaire and analysed usin...

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Bibliographic Details
Main Authors:	't Hart, B., Teah, Min, Butcher, Luke
Format:	Journal Article
Published:	Elsevier 2016
Online Access:	http://hdl.handle.net/20.500.11937/54775

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